Why we do what we do

At VIP, we believe in making a positive impact on people’s lives by doing what we do best and love most: hospitality.

We believe profit and market share can only be the derivatives of the value we create.  Hospitality at VIP starts with our internal culture: how we treat our associates as well as how they treat each other. When our team is thriving, they, in turn, provide exceptional service to transform every guest’s stay into a cherished experience. The victories of our championship team are defined by the loyal customers we win over.

Each hotel operated by VIP lives by the following guiding principles:

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