Why we do what we do
At VIP, we believe in making a positive impact on people’s lives by doing what we do best and love most: hospitality.
We believe profit and market share can only be the derivatives of the value we create. Hospitality at VIP starts with our internal culture: how we treat our associates as well as how they treat each other. When our team is thriving, they, in turn, provide exceptional service to transform every guest’s stay into a cherished experience. The victories of our championship team are defined by the loyal customers we win over.
Each hotel operated by VIP lives by the following guiding principles:
- Vision: To become the preferred hospitality company for our guests, associates, investors and communities.
- Integrity: We believe the most profitable business practice over the long-run is to do everything with integrity. To that end, we strive to have consistency in our business practice and the highest standards of conduct for every member of our team.
- Passion: We love what we do. We will endeavor to show our passion through the quality of properties and services that we offer. Ultimately, we are not in the room-rental business but in the business of orchestrating lasting memories for our guests. Passion will shine through our associates’ friendliness and smiles, the cleanliness and crispness of our facilities, and the creativity of our service offerings.
- Humility: The founders of VIP Hospitality are living proof that with hard work, perseverance and integrity, success will follow. While we celebrate our accomplishments, we don’t forget our humble beginnings more than 30 years ago as hard-working immigrants who knew very little about the hospitality business. We learned early on that the words “humility” and “hospitality” are synonymous, and without living this principle, it is impossible to deliver on the true meaning of 'hospitality.' We are grateful for the opportunities given to us to serve in this amazing industry, and are thankful for our customers, employees, investors and the communities we serve.